Project x is a visual experiment about anXiety in our lives. It is based on two films, one quick 4x speed version and another one with normal rhythm, 1x. This campaign highlights in those two steps, the concept of “fasters”. A reflection about the way we enjoy the things happening around us. “Fasters” is a millennial trend about consuming TV content quicker (4x speed) to be able to watch more in less time. The cenit of anxiety. Directed by Spanish Oscar-nominated director Juan Carlos Fresnadillo, the project is born from the cervezas Alhambra brand's philosophy, “Stop more, feel more”.
My pics of the shoot